Bloomsbury Fashion Business Cases is a curated digital collection of over 300 peer-reviewed, real-world cases for fashion business education. It aims to equip the next generation of industry professionals with essential business skills by immersing them in genuine commercial scenarios that address contemporary challenges such as sustainability, technology, ethics, and leadership.
It covers key topics including branding, buying, marketing, merchandising, sustainability, product development, consumer behaviour, textiles, entrepreneurship, and supply chain management. This resource encourages students to analyze complex situations, evaluate strategic alternatives, and propose actionable solutions, more effectively honing their analytical, evaluative, and communication skills in preparation for successful careers in fashion.
Expiry date: 31 March 2026

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