Bloomsbury Fashion Business Cases

Available at :

PolyU students and staff:  Online Access through SSO login
Other users:  Online Access
Off-campus Access Rights : P - PolyU Staff/Students only
Terms and Conditions

Bloomsbury Fashion Business Cases provides a curated collection of real-world case studies focused on the fashion industry. The cases address a broad range of topics, including branding, marketing, merchandising, product development, sustainability, ethics, technology, and leadership. Global in scope, they examine companies and issues across the United States, the United Kingdom, Europe, the Asia-Pacific region, and beyond.

Drawing on insights from industry leaders, established global brands, and emerging designers, the resource supports teaching, learning, and research in fashion business and management. It offers carefully developed cases, teaching notes, and supporting materials designed to enhance both classroom instruction and independent study.

 


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