Ms Ketty Pucci-Sisti Maisonrouge will give a talk on her newly published title, "The Luxury Alchemist", which received the International Award at the 18th Annual Literary Festival, La Forêt des Livres in the Loire Valley, France.
| Date | : | 28 April 2014 (Monday) |
| Time | : | 1:00 pm – 2:00 pm |
| Venue | : | Seminar Room (3/F, Library) |
All staff and students are welcome. |
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Please access the online form to register. Seats are available on a first-come-first-served basis.
About "The Luxury Alchemist"
The Luxury Alchemist is the definitive guide for anyone aspiring to create or grow their own luxury brand including featuring stories and anecdotes from leading companies and revered names like Hermès, Daniel Boulud and Vera Wang.
About the speaker
Ms Maisonrouge is the founder of KM & Co., which specializes in luxury innovation by assisting luxury firms and start-ups in branding, financing, and long-term strategies. She is an adjunct professor at Columbia Business School and has been the president of the Luxury Education Foundation since 2004. She was awarded the titles of Chevalier de l’Ordre National du Mérite and Chevalier de la Légion d’Honneur (in 2009) by the French government.
Enquiries
Tel : 2766 6863 / Email : lbinf@polyu.edu.hk
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