JoVE Business. Marketing

Available at : Online Access
Off-campus Access Rights : P - PolyU Staff/Students only
Tutorial : Embed JoVE videos in Blackboard
Terms and Conditions

Jove Business. Marketing offers easy-to-understand animated lessons that explain how to use marketing principles in real situations. It explores the role of marketing in business and examines the marketing landscape and consumer purchasing behaviors. It also demonstrates methods to create, capture, deliver, and communicate customer value, all while emphasizing ethical practices in marketing.

 


Important Notes:

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