e-Bulletin (Mar 2026, Issue 203)

Featured Resources for Faculty of Business

Business Source Ultimate provides full-text access to scholarly business journals covering management, economics, finance, accounting, international business and more.

Powered by AI, this database on the EBSCO platform supports Natural Language Search with a search query formulated for your editing. The EBSCO’s AI Insights offers concise summaries for documents, facilitating rapid review.
 
Just-style
 
 
 
Just-style
 
Gale Business Insights is a comprehensive business intelligence resource that integrates authoritative reference content, full-text periodicals, proprietary data, and global market intelligence to support in-depth research on companies, industries, and markets worldwide.

You can gain deep insight on companies around the globe through expert analysis such as SWOT analyses, financial statements, case studies and articles from academic journals, trade magazines, news outlets and more.
 
Just-style
 
 
This database also gives you access to over 4,000 full-text publications including newspapers, trade journals, magazines, and peer-reviewed academic journals. Most used top Business publications include The Economist, The New York Times, The Guardian (London, England), and The Financial Times.
 
Just-style
 
Click here for more databases in Business.
 

Media Resources

Toolkit for a Successful AI Rollout in Bookboon

Many organisations struggle with AI adoption not because of the technology itself, but due to a lack of support tools. To ensure that AI investments deliver real value and transform work in ways that meet customer and stakeholder expectations, this episode explores the following key success factors:

  • Alignment with organisational culture
  • Building confidence in using new technologies
  • Clear understanding and effective use of support tools, with best practices shared across teams
  • Ongoing feedback from team members
  • Senior Leadership advocacy
  • A shared prompt library to save time and reduce duplicated effort
  • Updated role‑relevant training

Toolkit for a Successful AI Rollout

 

AI in Marketing in JoVE Business. Finance (AI-Powered)

The future of marketing is increasingly being shaped by the integration of Artificial Intelligence (AI), which enables more personalised, efficient, and data-driven strategies. Machines equipped with AI can perform tasks that usually require human intelligence, such as learning from experience, recognising patterns, and making decisions. In marketing, this technology is employed to enhance customer engagement, streamline processes, and improve decision-making.

This episode explores how global companies like Amazon use AI in marketing, and how AI transforms customer experiences and drives business growth.

AI in Marketing

New Additions and Trial Databases

New Additions:

Audio Visual Materials | Books | Journals | PolyU Reads

 

e-Resources on Trial (Full list):

Manhua Digital Archive
[Expiry: 02 Mar 2026]

The Chinese Soviet Republic
[Expiry: 02 Mar 2026]

Stash
[Expiry: 05 Mar 2026]

Connected Papers
[Expiry: 10 Mar 2026]

ProQuest One
[Expiry: 13 Mar 2026]

Designed as modern one-stop gateways for specific disciplines, these “One” products combine unified interfaces with AI-powered enhancements.

Wolters Kluwer China Law & Reference
[Expiry: 22 Mar 2026]

Bloomsbury Fashion Business Cases
[Expiry: 31 Mar 2026]

Gale OneFile
[Expiry: 31 Mar 2026]

This serves as modern one-stop gateways with AI-powered features providing instant access to extensive full-text content from journals, magazines, newspapers, reference materials and more.

Gale In Content
[Expiry: 31 Mar 2026]

This suite provides current, authoritative, media-rich databases featuring engaging topical content, seamless curriculum alignment, user-friendly mobile-responsive design and powerful discovery tools to support effective research.

Gale Power Search
[Expiry: 31 Mar 2026]

IET.tv
[Expiry: 30 Jun 2026]

設計學專題庫
[Expiry: 04 Mar 2026]

中國近代報紙庫
[Expiry: 05 Mar 2026]

中華醫學期刊全文數據庫
[Expiry: 06 Mar 2026]

新方志
[Expiry: 06 Mar 2026]

國文天地雜誌資料庫
[Expiry: 20 Mar 2026]

中國古生物地層知識庫
[Expiry: 31 Mar 2026]

中國生物誌庫
[Expiry: 31 Mar 2026]

中華博物通考
[Expiry: 31 Mar 2026]

中華文史工具書數據庫
[Expiry: 31 Mar 2026]

佛學典籍文獻數據庫
[Expiry: 31 Mar 2026]

典籍整理文獻數據庫
[Expiry: 31 Mar 2026]

古地圖數據庫
[Expiry: 31 Mar 2026]

歷代進士登科數據庫
[Expiry: 31 Mar 2026]

西域文物考古資料庫
[Expiry: 31 Mar 2026]

雅昌藝術圖書數據庫
[Expiry: 31 Mar 2026]

當代中文報紙數據庫
[Expiry: 30 Apr 2026]