e-Bulletin (Feb 2016, Issue 82)

Featured Resources for Faculty of Business

Business Source Complete
A premium database essential for business students, including 3,800 full-text business journals, 12,000 case studies, 1,167,000 company profiles, 1,200 country economic reports, 7,500 industry reports, 2,500 market research reports and 4,000 SWOT analyses. The database covers all disciplines in business, including management, marketing, economics, finance, accounting, logistics, and much more.

Elgaronline. Business Collection
Edward Elgar Publishing is a leading independent scholarly publisher of academic books and journals in economics, finance, business and management, law, environment, public and social policy. The Elgronline content platform provides browsable and searchable access to Edward Elgar Publishing's ebooks online.

Media Resources

Critical Business Skills
[HF5386 .C749 DVD]

This course is designed to give you an integrated, accessible introduction to the fundamentals of business. Bringing together five prestigious and renowned professors from some of America's top business schools, each of this course's five parts is a detailed look at a particular skill: strategy, operations, finance and accounting, organizational behavior, and marketing.

Social Media for Business Marketing
[HF5415.1265 .S624 DVD]

"The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect easily, affordably, and directly with customers and prospects to build brand awareness and loyalty, improve customer service, and much more. How, then, should a company go about implementing social media as a part of its marketing mix? This program clearly and concisely explains how to get started with social media; make the most of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Yelp; and develop and manage a comprehensive social media marketing strategy"

- from films.com 

Databases on Trial

19th Century British Library Newspapers
[Expiry: 25 Mar 2016]
This resource contains full runs of 48 newspapers specially selected by the British Library, which best represent nineteenth century Britain.
19th Century U.S. Newspapers
[Expiry: 25 Mar 2016]
This resource contains digital facsimile images of both full pages and clipped articles from hundreds of newspapers drawn from over 20 microfilm collections across the United States.
19th Century UK Periodicals
[Expiry: 25 Mar 2016]
This resource covers more than two million pages of historic newspapers published in Britain between 1800 and 1900.
Times Digital Archive
[Expiry: 25 Mar 2016]
The Times Digital Archive is an online full text facsimile of more than 200 years of the Times from 1785. Content is added to the database annually with a lag period of 5 years. Currently, the coverage of this resource is from 1785 to 2010.
Times Literary Supplement Historical Archive
[Expiry: 25 Mar 2016]
This resource contains full text of every pages of all issues of the Times Literary Supplement from 1902. Content is added to the database annually with a lag period of 5 years. Currently, the coverage of this resource is from 1902 to 2011.
[Expiry: 5 Feb 2016]
Note : Please select 中國基本古籍庫 and click Login to access the trial.
[Expiry: 1 Mar 2016]
Kanopy is a video streaming platform with a collection of over 26,000 films from 800 producers such as New Day Films, California Newsreel, Media Education Foundation, The Great Courses, Stanford Executive Briefings, Video Project, Ronin, Village Roadshow, Universal Paramount, etc.